Types of cosmetic packaging
Cosmetic
packaging is part of product branding. Packaging material, size, color and
durability play a big role when it comes to marketing a cosmetic product. As
with any cosmetic product, product packaging is one of the biggest contributing
factors to increasing sales. To maintain these expensive products for a long
time and perform at their best, it is important that they are packaged
correctly. Cosmetic companies have created some innovative containers that make
them more effective, stylish and economical.
![]() |
Types of cosmetics |
Cosmetic
packaging is available for all types of cosmetics, and they come in all shapes
and sizes. Anyone interested in this type of packaging should choose based on
the material they are putting into the container. Listed below are the most
common types of packaging.
Jars
and utensils are commonly used for face creams, lotions, foundations, lip
balms, powders and other cosmetics. These range in size from 20 mm to 60 mm and
can hold anywhere from 25 ml (or less) to 250 ml. Shapes include: oval, square,
round and some of them are also square with round utensils in the middle.
Materials used include: glass, acrylic, acrylic glass, polyethylene
terephthalate and many others. They are used because they are lightweight,
inexpensive and easy to fill with liquid or dry cosmetics.
Larger
sticks are commonly used for lip stick, lip balm, concealers and other creamy
forms of cosmetics. Some containers bend while others push manually. The height
of these containers is in size and is usually at the top at 100 meters. The
shapes include round, oval, cylinder and many others. The material used is
usually plastic, aluminum or metal and capacities range from 5 ml to 15 ml.
Compact
is commonly used for foundations, eye shadows, blushes, bronzers and many other
types of makeup. Circular compact cases are the most common and are commonly
used for foundations, blushes, and bronzers. There are also rectangular cases
that are commonly used for eyeshadow palettes. Other shapes include: oval,
round and square. There are also some compacts that double stack and others
that have removable wells. Plastic is the most commonly used material because
it is light and inexpensive. Sizes vary from 50 mm and 200 mm, and this usually
depends on the size of the selected container. Most are equipped with mirrors
on the lid to help with compact makeup application.
Vials
are commonly used for lip gloss and mascara as they can be put into a tube for
makeup. These materials include: plastic, acrylic, aluminum, nylon and many
others. The most common shapes are cylindrical, but convex, round and square
shapes are also available. They have thick walls with plastic caps that hold
the rods that apply makeup. Capacity for these ranges from 5ml to 15ml and will
depend on the height and size of the container.
Tubes
are commonly used for eye creams, lotions, face creams and foundations or gels.
They are usually made of low density polyethylene or high density polyethylene,
and have various top sizes that can be used. Triangular toppers are common
because they allow the user to pull out as much of the product as they need for
accuracy. Push tops are also common for cosmetics that require a controlled
volume produced with each pump. Tube diameters range from 16 mm to 50 mm and
capacities range from 5 ml to 240 ml. There are also various lengths that can
be chosen based on diameter and capacity options.
There
are many factors in the decision-making process for designing and making
cosmetic containers. Some of these factors are general decisions such as
materials and graphics while others are specific to the type of product sold.
Different types of cosmetics call for specific types of packaging and
materials. There are some materials that are more cost effective for the
manufacturer than others.
Acrylic
containers are the most common type of cosmetic packaging because it is
durable, economical and very easy to customize. A large quantity of acrylic
containers can be mass-produced within days. This type of container can be made
into cosmetic, in the form of bottles, jars, tubes, or pallets that need to be
packed. Although acrylic containers are usually clear, they can be tinted or
frosted. These are similar to the appearance of glass, although they are not
prone to breaking and they are very light.
PP
plastic containers are very inexpensive and they are of excellent quality. This
type of material is commonly used for products such as lotions, eye shadow
palettes, soap dishes and other types of cosmetics. It is much softer than
acrylic plastic, and is not durable. However, PP plastic containers are much
more cost effective and can be mass-produced in less time. Depending on the
attachment used.
Also read the following
3. Healthyeyes
Types of Cosmetic Packaging
Reviewed by healthybeaytify
on
February 03, 2019
Rating:

No comments:
Follow me on facebook and twitter